Axor

About the AXOR brand

AXOR entered the market in 1993. It is part of the Hansgrohe Group. Its mission is to develop premium and luxurious taps and showers with unmatched design and unique technologies. From the very beginning, the AXOR brand has been defined by three core characteristics ‒ avant-garde, personalization, and perfection.

AXOR has been setting trends in bathroom design for 25 years, ever since the brand introduced its first designer collection: AXOR Starck. For this collection, the brand collaborated with the highly acclaimed designer Philippe Starck.  Among the most remarkable achievements of AXOR products are top-level developments in water-related design, water conservation, and the way water affects the skin.

The AXOR brand strives for perfection. Every new product is carefully considered in terms of functionality, but above all design. Innovative surface finishes provide even more opportunities for unique design, as does long-term cooperation with leading Italian, French, Spanish, Japanese, and Swedish designers.    

AXOR is synonymous with innovative and sophisticated custom design. 

AXOR brand values

AXOR appeals to the senses and emotions. It focuses on the overall impression of the bathroom as well as the individuality of its owner. Its work is built on these values:

Perfection and uniqueness

AXOR produces taps and showers that strive for perfection. From classic to modern to avant-garde, all bathroom and kitchen collections are exceptional. AXOR products have been setting standards for innovation, exclusivity, and individualization for more than 25 years.

Progress and trends

AXOR is a pioneer in the development of new designs and innovative technologies. It sets trends in bathroom design. It collaborates with leading designers, internationally renowned architects, and interior designers.

AXOR awards

The AXOR and hansgrohe brands have their taps, showers, and accessories regularly assessed by external design experts. Since 1974, hansgrohe together with AXOR has received more than 600 international awards for quality and design.

AXOR designers

For more than 25 years, the AXOR brand has been collaborating with internationally recognized designers. They design functional products that are also beautiful, original, and emotionally engaging.

• Antonio Citterio – architect, designer, and perfectionist. He was born in 1950 in Meda, Italy. In 1972, he graduated in architecture from the Politecnico di Milano and then began working as a designer and industrial design consultant. No one else has had such an impact on Italian design as he has. His style reveals a combination of timeless shapes and high-quality materials. That is exactly why his products, interiors, and architectural concepts are so popular. For AXOR, he created the AXOR Citterio, AXOR Citterio E and AXOR Citterio M series.
   
• Philippe Starck – one of the most famous designers and interior architects of our time. He was born on January 18, 1949, in Paris. He has a free spirit and an unconventional style. He changes visual perception and plays with materials. He has been collaborating with AXOR for more than 20 years and has created the concepts for the AXOR Starck, AXOR Starck Classic and AXOR Starck Organic series.
   
• Jean-Marie Massaud – was born in 1966 in Toulouse, France. In 1990, he graduated from the École Nationale Supérieur de Création Industrielle – Les Ateliers. In his work, he draws inspiration from nature. His organic design is known around the world. His unique style is reflected in all of his work – from product design to architectural structures. His creations affect people and create a better living environment for them. Jean-Marie Massaud is strongly influenced by the beauty and usefulness of the natural world, and he likes combining design and architecture, which can also be seen in his AXOR Massaud series.
   
• Patricia Urquiola – was born in Oviedo, Spain, in 1961. She studied at the Faculty of Architecture at the Technical University of Madrid and graduated in 1989. She is an architect and product designer. She belongs among the best-known representatives of eclecticism. Her experimental style is unique. She creates works that stimulate the senses and brighten the international architecture and design scene with her feminine design products. She skillfully combines styles, patterns, and materials. She stimulates curiosity. Her creations say: “Touch me!”, which is also evident in the AXOR Urquiola series. 
   
• Barber & Osgerby – a London-based industrial design studio founded in 1996 by British designers Edward Barber and Jay Osgerby. Together, Edward Barber and Jay Osgerby embody the philosophy of interaction design. Their creativity is immense. Always user-oriented. During their twenty-year practice, their design studio has created for a wide range of renowned clients. In cooperation with AXOR, they designed innovative bathroom design. In 2015, the AXOR One shower range made its debut at the London Design Festival. 
   
• Phoenix Design – one of the world’s best studios for industrial and product design. It has achieved international recognition with more than 800 design awards. It is renowned for its modern approach and clean lines. Their work is always focused on the user. Their success is built on function, design, and comfort. Its team consists of 80 international experts in branches in Stuttgart, Munich, and Shanghai. Phoenix Design has been a design partner of Hansgrohe for 30 years. And a design partner of AXOR for more than 20 years. Together, they are considered pioneers of bathroom design. In our e-shop, you can see, for example, their AXOR Montreux collection, inspired by industrial style.
   
• Nendo – a Japanese design company founded in 2002. It was established by Sato Oki. It participates in design projects all over the world. Sato Oki opened the first branch in Tokyo, and the second has been based in Milan since 2005. The company collaborates with many brands and has received several awards during its existence. The creations of this Japanese design studio break all conventions. This unusual approach has placed Nendo at the forefront of the international design scene. And made it a design partner of AXOR. Its unmistakable "Wow" effect can be seen, for example, in the AXOR LampShower series, where it realized its dream of a shower with ambient lighting. 
   
• Front –  the globally popular Swedish design studio behind which stand Anna Lindgren and Sofia Lagerkvist. They blur the boundaries between interior design and art. Their design is not considered typically Scandinavian. It is experimental. It plays with visual effects. It is inspired by fashion, film, and science. In cooperation with the AXOR brand, they create designs for AXOR shower systems and AXOR hand showers.