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Leifheit: Efficient Living at Home
Leifheit focuses on improving, streamlining, and making essential household chores more enjoyable. Its product range includes items for cleaning, laundry, ironing, and drying, kitchen helpers, and products related to health and beauty. The quality of their products is demonstrated by both customer popularity and numerous international awards.
History of Success
Leifheit was founded in 1959 and introduced its first product, carpet cleaners, in 1960. In 1967, the company expanded with Solingen, which specialized in floor mops. Just ten years after its founding, in 1970, Leifheit, producing two million carpet cleaners annually, became a European market leader in this sector. The company continued to grow by acquiring additional companies such as Dr. Oetker, BTF (Bremen), Birambeau, Meusch, and Soehnle. In 1995, production began in Blatná, Czech Republic, and a direct subsidiary in the Czech Republic was opened in 2008.
The Company in Numbers
Leifheit’s headquarters remain in Nassau, Germany. The company operates five main production and logistics centers in Germany, France, and the Czech Republic. Worldwide, it has subsidiaries in 14 countries and exports products to over 80 countries. Leifheit employs approximately 1,100 people. Its core products focus on cleaning and laundry, representing roughly 40% of production, where the company is a European leader. In 2021, annual revenue amounted to €288.3 million.
Making Cleaning Enjoyable
Since its inception, Leifheit has focused on making household chores significantly more efficient and enjoyable. Products are regularly updated to meet current needs and societal changes. In 2021 alone, the company received ten certificates and awards for its efforts. Popular cleaning tools include vacuum cleaners and sweepers, cleaning sets, floor mops, brooms, radiator and blind cleaners, buckets, dusters, window vacs, squeegees, and practical accessories. The company also offers a range of cleaning agents.
Environmental Responsibility
In addition to customer satisfaction, Leifheit places strong emphasis on environmental protection. This commitment is evidenced by the DIN EN 16247-1 energy audits conducted in Germany and the Czech Republic in 2019, with the next audit planned for 2023. The company actively trains both employees and suppliers on sustainability and applies energy-saving and eco-friendly measures. As a result, by 2021, electricity consumption had decreased significantly compared to 2018 and 2019, water usage had dropped compared to 2020, and the materials used for production and packaging were reduced. These improvements were achieved through the renewal and adaptation of production machinery and resource management methods.