Roca

Roca: Internationally Recognized Sanitary Products

Roca is a globally acclaimed manufacturer of sanitary equipment, with roots tracing back to early 20th-century Spain. Today, the brand offers a comprehensive range of products including sanitary ceramics, faucets, toilets, bidets, shower trays and screens, sinks, bathtubs, installation systems, mirrors, and lighting. On our SANITINO e-shop, you can find quality wall-hung toilets and Roca toilet seats.

From Radiators to Bathrooms

Roca began its journey with the production of cast-iron radiators for homes in early 20th-century Spain, near Barcelona. Over time, the company expanded into boilers, and in 1929 produced its first bathtub, marking its entry into the bathroom equipment market. By 1936, Roca was producing its own sanitary ceramics, and in 1954 added faucets and metal accessories.

Responding to high demand for its quality and aesthetically appealing products, Roca expanded internationally in the 1990s, first across Europe, then into Latin America and China. In 1999, Roca acquired the Swiss company Laufen, strengthening both its market position and product range. Today, Roca operates in 170 countries, with 84 production facilities employing over 24,000 people.

Innovation as a Priority

Roca leverages its decades of experience in the sanitary sector not only to ensure maximum durability and functionality of its products but also to set trends across the industry. Technical innovations are a promise of sustainable and healthy development, integrated across all processes—from design and production to logistics and distribution. The technical equipment of the factories is also regularly upgraded.

Design with Distinction

Roca products meet high-quality standards while emphasizing compelling design, earning numerous international awards, including:

• Red Dot Design Award (2020) for the Infinity bathtub series, designed by Brazilian architect Fernando Marques,
• “The Best in Show” at Expo Revestir (2020) for the Horizon washbasin collection, designed by architect João Armentano,
• iF Design Award, and
• BKU Award.

Quality certifications include the international ISO 9001 standard.

Professionalism from Start to Finish

Roca’s global success is built not only on meticulous craftsmanship, advanced technological processes, and high product durability, but also on unique design. The company’s development center collaborates with renowned designers and architects, including:

• Antonio Bullo
• Carles Ferrater
• David Chipperfield
• Carlo Urbinati
• Joan Gaspar
• Ricard Ferrer
• Roviras & Torrente
• Ramon Benedito
• Schmidt & Lackner
• and many others